<div style="text-indent: 21pt; line-height: normal" align="center"><b><font size="6"><a ><span style="font-size: 16pt">《超越数字、掌控预算》</span></a></font></b></div>
<div align="center"><b><span style="font-size: 12pt; color: #3333cc">《</span></b><b><span style="font-size: 12pt; color: #3333cc">Beyond Number</span></b><b><span style="font-size: 12pt; color: #3333cc">、</span></b><b><span style="font-size: 12pt; color: #3333cc">Operate Budget</span></b><b><span style="font-size: 12pt; color: #3333cc">》</span></b><b><span style="font-size: 12pt; color: #3333cc">Course Profile</span></b></div>
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<div><em><b><u><span style="color: black; font-style: normal">Course Introduction </span></u></b></em><em><b><u><span style="color: black; font-style: normal">课程导入</span></u></b></em><em><b><u><span style="color: black; font-style: normal">:</span></u></b></em></div>
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<div><span style="color: black">资源稀缺导致需要预算的指引和约束。资源的稀缺性是经济学的基本命题，同时构成对预算的一种硬约束。世界上的资源</span><span style="color: black">—</span><span style="color: black">资金资源、人力资源、自然资源都是有限的，而可供企业支配的经济资源更加稀缺。怎样利用好有限的资源就需要通过预算做出选择和安排。</span></div>
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<div><span style="color: black"> <strong>“</strong></span><strong><span style="color: black">如果你无法用数字表达你所知道的东西，那么实际上你所知无多；如果你所知无多，就无法管理企业。</span></strong><strong><span style="color: black">” ---GE</span></strong><strong><span style="color: black">前</span></strong><strong><span style="color: black">CEO </span></strong><strong><span style="color: black">韦尔奇</span></strong></div>
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<div><b><u><span style="color: black">Benefit from this seminar</span></u></b><em><b><u><span style="color: black; font-style: normal">通过本次培训您将可以得到以下收益：</span></u></b></em></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">讨论预算的</span><span style="color: black">“</span><span style="color: black">一大</span><span style="color: black">”</span><span style="color: black">中心理念</span><span style="color: black">To identify “One” core concept of budget.</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">练习预算的</span><span style="color: black">“</span><span style="color: black">三大</span><span style="color: black">”</span><span style="color: black">核心业务</span><span style="color: black">To practice “Three” key activities in budgeting.</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">分享预算的</span><span style="color: black">“</span><span style="color: black">五大</span><span style="color: black">”</span><span style="color: black">工具和技术</span><span style="color: black">To learn “Five” most useful tools and techniques on budgeting.</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">解密预算的</span><span style="color: black">“</span><span style="color: black">七大</span><span style="color: black">”</span><span style="color: black">步骤</span><span style="color: black">“Operate”</span><span style="color: black">模式</span><span style="color: black">To demonstrate “Seven” steps and operating modules of budgeting</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">破解预算的</span><span style="color: black">“</span><span style="color: black">九大</span><span style="color: black">”</span><span style="color: black">难题</span><span style="color: black">To solve “Nine” most difficulties about budgeting.</span></div>
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<div><em><b><u><span style="color: black; font-style: normal">Below is the potential candidates to attend this seminar </span></u></b></em><em><b><u><span style="color: black; font-style: normal">下列人士应该参加本次培训：</span></u></b></em></div>
<div><span style="color: black">在企业中负责财务预算编制管理的</span><span style="color: black">CFO</span><span style="color: black">、财务总监、财务经理、总会计师、财务分析师、会计主管等专业人士。</span></div>
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<div><em><b><u><span style="color: black; font-style: normal">The Instructor Introduction</span></u></b></em><em><b><u><span style="color: black; font-style: normal">我们特别邀请到资深财务培训及咨询专家：</span></u></b></em></div>
<div><strong><span style="color: black">Mr.xiao,</span></strong><strong><span style="font-weight: normal; color: black">《财务经理人》</span></strong><strong><span style="font-weight: normal; color: black">网（</span></strong><strong><span style="font-weight: normal; color: black"> www.ecfo.com.cn </span></strong><strong><span style="font-weight: normal; color: black">）创建者之一；</span></strong><span style="color: black">清华大学财务总监班特邀讲师</span><span style="color: black">;</span><strong><span style="font-weight: normal; color: black">《首席财务官》杂志顾问；中国《管理会计》研究中心发起人之一；</span></strong><span style="color: black">多家管理咨询公司和机构（普尔摩、和君、中国财税咨询网、首席财务官杂志社、众行）资深财务管理顾问，财智东方研究院</span><span style="color: black">特聘专家，具有十多年国际顶尖公司的财务管理经验，曾担任</span><strong><span style="color: black">IBM</span></strong><span style="color: black">中国控股工厂财务经理，北京某大型手机制造营销公司财务总监，他坚实的理论基础加上丰富的实战工作和管理经验，结合国内外的财务管理体系，为多家企业建立过财务管理模式，他曾经服务过的客户有</span><span style="color: black">IBM(</span><span style="color: black">中国</span><span style="color: black">)</span><span style="color: black">有限公司、北京诺基亚首信通信有限公司、</span><span style="color: #656d77">中国兵器工业集团</span><span style="color: black">、长虹佳华、苏州泰科电子、清华财务总监班、中信建投等。</span></div>
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<div><em><b><u><span style="color: black">Course Content</span></u></b></em><em><b><u><span style="color: black">课程具体内容</span></u></b></em><em><b><u><span style="color: black">:</span></u></b></em></div>
<div><strong><span style="color: black">Unit1 </span></strong><strong><span style="color: black">为什么需要预算？预算能干什么？</span></strong><strong><span style="color: black">Why Budgeting</span></strong><strong><span style="color: black">？</span></strong><strong><span style="color: black">What’s the important role of budget for a company?</span></strong></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">什么是预算？为什么需要预算？预算能帮我们干什么？</span><span style="color: black">What is Budget? Why do we need Budget? What’s the important role of budget for a company?</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">谁需要预算？谁来做预算？怎样才能做好预算工作？预算编制的方法？</span><span style="color: black">Who is interested in Budgeting? Who performs Budgeting? How to process budget successfully?? What’s Budgeting methodology?</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">怎样用预算管理企业？预算能考核企业业绩吗？</span><span style="color: black">How to use Budget to operate a company? Does budget help measure the company’s achievements?</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">怎么召开预算编制会议？</span><span style="color: black">How to organize Budget meeting?</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">怎样做预算分析？</span><span style="color: black">How to fulfill a budget analysis?</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">超了预算怎么办？怎样让预算得到有效执行？</span><span style="color: black">How to handle it when expenditure is over budget? How to execute the budget effective in daily operation?</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">国内外公司编制预算的做法</span><span style="color: black">What’s the best practice of budgeting in domestic and oversea companies.</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">案例及讨论</span><span style="color: black">Case study and Discussion</span></div>
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<div><strong><span style="color: black">Unit2 </span></strong><strong><span style="color: black">预算的编制、执行及调整</span></strong><strong><span style="color: black">Process for Budget preparation, execution and adjustment</span></strong></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">预算的编制流程</span><span style="color: black">Process for budgeting</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">跨国公司战略规划的步骤</span><span style="color: black">Steps of strategy planning used by multinational companies.</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">如何用事前管理代替事后管理？</span><span style="color: black">How to achieve Pre-managing instead of post-managing.</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">预算管理的过程控制</span><span style="color: black">Process control on budgeting management </span></div>
<div style="margin: 0cm 0cm 0pt 42.3pt; text-indent: -21pt"><span style="color: black">u</span> <span style="color: black">损益表的编制思路</span><span style="color: black">Road map for preparing P&L budget statement</span></div>
<div style="margin: 0cm 0cm 0pt 42.3pt; text-indent: -21pt"><span style="color: black">u</span> <span style="color: black">资产负债表编制</span><span style="color: black">Road map for preparing BS budget statement</span></div>
<div style="margin: 0cm 0cm 0pt 42.3pt; text-indent: -21pt"><span style="color: black">u</span> <span style="color: black">现金流量表编制</span><span style="color: black">Road map for preparing Cash flow budget statement</span></div>
<div style="margin: 0cm 0cm 0pt 42.3pt; text-indent: -21pt" align="center"><span style="font-size: 10.5pt; color: black">u</span> <span style="font-size: 10.5pt; color: black">案例及讨论</span><span style="font-size: 10.5pt; color: black">Case Study and Discussion</span></div>
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<div><strong><span style="color: black">Unit3 </span></strong><strong><span style="color: black">预算管理的技术手段，分享预算的</span></strong><strong><span style="color: black">“</span></strong><strong><span style="color: black">五大</span></strong><strong><span style="color: black">”</span></strong><strong><span style="color: black">技术工具</span></strong><strong><span style="color: black">Budget management tools & skills, Sharing the “Big Five” method for Budgeting management</span></strong></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">5W2H</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">SMART</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">20/80</span><span style="color: black">原则</span><span style="color: black"> 20/80 principle</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">标准成本</span><span style="color: black"> Standard Costing System</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">功能强大的预算管理系统</span><span style="color: black">Powerful functional Budget management System --- ERP/Hyperion</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">案例及讨论</span><span style="color: black"> Case Study and Discussion</span></div>
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<div><strong><span style="color: black">Unit4 </span></strong><strong><span style="color: black">预算管理的七大步骤，解密预算管理的</span></strong><strong><span style="color: black">“Operate”</span></strong><strong><span style="color: black">模式</span></strong><strong><span style="color: black"> </span></strong><b><span style="color: black">“Seven” steps of budget execution ——“Operate” model</span></b></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">步骤</span><span style="color: black">1</span><span style="color: black">：设定和明确企业目标</span><span style="color: black">Step1</span><span style="color: black">：</span><span style="color: black"> Set organization objective & Defines Business goals </span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">步骤</span><span style="color: black">2</span><span style="color: black">：建立预算政策和操作程序</span><span style="color: black">Step2</span><span style="color: black">：</span><span style="color: black"> Establish budget policy and procedure</span><span style="color: black">，</span><span style="color: black">Formalize planning and control </span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">步骤</span><span style="color: black">3</span><span style="color: black">：全面预算，全员参与</span><span style="color: black">Step3</span><span style="color: black">：</span><span style="color: black"> Each unit budget</span><span style="color: black">：</span><span style="color: black">each unit proposes their budget </span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">步骤</span><span style="color: black">4</span><span style="color: black">：管理层与董事会质询与批准</span><span style="color: black">Step4</span><span style="color: black">：</span><span style="color: black"> Management team review and get Board approval</span><span style="color: black">，</span><span style="color: black">Goal congruence - bring goals together</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">步骤</span><span style="color: black">5</span><span style="color: black">：分解职责，落实责任，关注业务行为，确保预算得到执行（董事会、管理层、经营团队、业务部门、人事部门、财务部门、审计部门的职责分工）</span><span style="color: black">Step5</span><span style="color: black">：</span><span style="color: black"> Allocate the responsibilitie, delegate the authorities, and pay attention to business activities to ensure the fully execution of the budget (segregation of duties among board, management, executive team, business department, HR, finance and audit) </span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">步骤</span><span style="color: black">6</span><span style="color: black">：预算跟踪与评价</span><span style="color: black">Step6</span><span style="color: black">：</span><span style="color: black"> Keep trial score </span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">步骤</span><span style="color: black">7</span><span style="color: black">：预算执行情况评估及改进</span><span style="color: black">Step7</span><span style="color: black">：</span><span style="color: black"> Evaluate the budget execution and keep improvement</span></div>
<div style="margin: 0cm 0cm 0pt 21pt; text-indent: -21pt"><span style="color: black">l</span> <span style="color: black">案例及讨论</span><span style="color: black"> Case study & Discussion</span></div>
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<div><strong><span style="color: black">Unit5 </span></strong><strong><span style="color: black">预算管理遇到的典型问题及解决之道，破解预算管理的九大难题</span></strong><strong><span style="color: black"> Solve typical issues of budget management, work out 9 difficulties in budget management</span></strong></div>
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