中国·对外经济贸易大学和美国·西雅图城市大学
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合作举办的工商管理硕士(MBA)项目
招 生 简 章
教育部批准书编号：MOE11US1A20101111N
一、中国·对外经济贸易大学（University of International Business and Economics, China）和美国·西雅图城市大学(City University of Seattle, USA)简介
对外经济贸易大学创建于1951年，是教育部直属的全国重点大学，国家 “211工程”首批重点建设高校，拥有经、管、文、法四大学科门类，其国际经济与贸易、法学（国际经济法）、金融学、工商管理、外语（商务外语）等专业，优势明显、特色鲜明。学校现有博士后流动站2个，一级学科博士点4个，二级学科博士点30个，一级学科硕士点7个，二级学科硕士点54个，专业硕士授权点9个，本科专业34个。学校现有教职员工1500人，各类注册学生40,000余人。早在1987年，对外经济贸易大学的国际贸易专业和企业管理专业的硕士学位就被美国纽约州教育厅董事会承认为工商管理硕士（MBA）。
西雅图城市大学（City University of Seattle）成立于1973年，是一所私立、非盈利性的教育机构。它位于美国华盛顿州西雅图市，是美国教育委员会、美国成人和继续教育联合会、美国西北区高校联合会等组织和机构的正式成员，也是美国西海岸最大的私立学校之一，全球注册学生超过13,000名。
该校的工商管理（尤其是行业在职MBA培训）专业和教育管理专业在美国西北部地区均享有很高声誉。据近期美国大学商学院协会调查，西雅图城市大学工商管理专业的学生人数在全美名列前茅，其海外合作项目也得到各国政府权威机构的高度认可。
1995年，西雅图城市大学进入中国以来，就致力于先进的MBA教育，对我国的工商管理硕士教育事业的发展与提升，起到了积极的促进作用，并作为国外优质教育资源，成为首批得到中国教育部认可的美国大学之一。
二、中国·对外经济贸易大学与美国·西雅图城市大学联合举办的MBA项目简介
中国·对外经济贸易大学 —— 美国·西雅图城市大学联合举办的MBA项目是国家教育部正式批准的中外合作办学项目（教育部批准书编号：MOE11US1A20101111N）。该MBA项目在中国已经合办了15年，培养了1500名任职于跨国公司、政府部门和企事业单位的中高端管理人才，其中包括300多名美国波音公司资助的中国民航系统的在职人员。2004年，该MBA项目曾被《经理人》杂志评选为中国10大联合MBA项目品牌。
学制及学习方式
学制
15个月
学习方式
本课程项目采取周末半脱产形式，每个月后两个周末在对外经济贸易大学参加由中、美教授直接面授的课程、研讨或讲座，两个周末中间的工作日，担任当月课程的教授会在办公室为同学指导和答疑。
入学时间
拟定于2011年7月30日开学。
入学资格
大学本科毕业，或大学专科毕业（3年以上工作经验）。
入学考试
正式录取需要通过英语水平考试，可以选择申请Accuplacer考试，或提供IELTS雅思或TOFEL托福考试成绩。
学位证书
学员修完全部15门课程并且取得G.P.A. 3.0以上，同时完成个人商业计划之后即可申请由美国·西雅图城市大学颁发的工商管理硕士学位证书（MBA）。该学位可获权威认证（中国留学服务中心）和国家承认。
学习费用
学习费用为每人每期人民币139,600元，分三次缴纳，也可以一次性缴纳。
教材和学习资料费用约为人民币8,000元，入学报到时预收，实行多退少补，实报实销的原则，学员毕业时结算，退还结余部分。
学籍注册申请和毕业申请费用分别为人民币900元。
报名方法
报名学员可以从网上下载或面索报名表，也可以电话报名或者现场报名。
地址：北京市朝阳区惠新东街10号对外经济贸易大学
邮编：100029
电话：010-64496091 13811005386
传真：010-64496091
联系人：王菲老师
三、中国·对外经济贸易大学与美国·西雅图城市大学联合举办的MBA项目课程设置
该MBA项目将开设11门基础课程和4门强化课程。修完所有课程后，学员本人还需要完成一份个人商业计划。
（一）课程名称
Essential of Business Management, Business Communication, (Law and) Economics, Project Management, Managing with Technology, Strategic Marketing, Evaluating Financial Information/Managerial Accounting, Strategic Financial Management, People and Systems in Organizations, Business Operation, Business Strategy, Global Leadership, Project Management and Change Agent, HR Management, Environment and Corporate Responsibility
（二）课程简介
1、MBA 500 Essential of Business Management 商业管理基础
Successful managers need to understand the fundamentals of business practices within a global context. This course will introduce students to the overall MBA program and the strategies required in preparing a comprehensive and viable business plan. Students will also practice business decision-making through the use of simulations, and practical, analytical and conceptual foundations in team-based learning. Learn how to find relevant data through the use of credible sources will be a main focus of this course, as well as how to effectively communication in writing.
成功的管理者需要了解全球环境下商务实践的基础。本门课程将从整体上向学生介绍MBA项目以及为完成一项全面可行的商业计划所需要的策略。学生将以小组学习的形式，通过模拟、实践、分析以及对基本概念的学习，实践业务决策。本门课程的核心是学习如何通过可靠来源寻求相关数据，以及如何有效地进行书面沟通。
2、MBA 505 Business Communication 商业沟通
The knowledge, competence and mastery of human communication are essential for success in every business setting. This course introduces you to the power of writing and oral communication within the context of a multi-cultural and diverse business environment. You will learn the most effective methods for communicating information, data, research and ideas to both external and internal stakeholders using various media.
想要在商业环境中取得成功，关于人际沟通的知识、能力以及掌握都是至关重要的。本门课程将向学生介绍在多元文化以及多样化的商业环境中，书面和口头交流的作用。学生将学会使用多种媒介与外部及内部利益相关者沟通信息、数据、研究和想法的最有效方式。
3、MBA 510 (Law and) Economics 经济（与法）
In this course you will study the legal and economic context of business. You will examine the global business environment from many aspects – legal, social, cultural, technological, ethical and economic. The focus will not be on a specific business, but rather concerns of all business operating in a global marketplace.
在本门课程中，你将学习商业的法律与经济背景。学生将从法律、社会、文化、技术、伦理和经济等多个方面检视全球商业环境。本门课程的重点在于全球市场中所有商业运营的关注点，而非具体的商业运作。
4、MBA 515 Project Management 项目管理
In this course you will study the phases and processes essential for successful project management. You will practice the critical tasks associated with managing a single project, and analyze the opportunities and constraints of managing several projects concurrently. You will evaluate a project portfolio, and make recommendations for projects to best accomplish corporate strategic objectives.
在本门课程中，你将学习成功的项目管理所必须的阶段和流程。你将实践与管理单一项目相关的关键任务，并且分析同时管理多个项目的机遇和制约因素。你还要评估商业投资组合以及为项目提出建议，从而最好地实现企业的战略目标。
5、MBA 520 Managing with Technology 技术管理
Managers need to be familiar with the powerful communications and information systems available to them in order to strategically employ them in the organization. This course introduces you to the complexities of managing with technology within the context of a multi-cultural, diverse and global business environment. Specifically, the roles of information and information processing in support of the organization’s strategic process will be explored. Among the activities in this class, you will: evaluate key classes of systems used in modern business, including their potential impact on business processes; learn key steps in guiding the implementation of new systems, and explore how support systems enhance decision making.
管理者需要熟知他们可应用的强大的沟通和信息系统，从而在战略上将其应用于自己的公司。本门课程将介绍不断变化的多元文化全球商业环境中技术管理的复杂性。本门课程将特别关注信息以及信息处理在企业战略进程中的重要角色。通过多种课堂活动，学生将：评估现代商业中使用的主要系统的类别，包括其对于商业流程的潜在影响；学习指导新系统应用的重要步骤，同时探索支援系统对于决策的帮助。
6、MBA 525 Strategic Marketing 战略营销
In this course, you will study marketing principles that create competitive advantages in the market place. You will analyze strategies related to product, price, promotion and distribution. This is an application-oriented course. With the knowledge you’ve accumulated, you continue to make strategic decisions, implement them and find out the real-world results of those decisions by working with the business simulation introduced in MBA 500.
在本门课程中，你将学习在市场中创造竞争优势的营销原理。你将分析关于产品、定价、促销以及分销的策略。本门课程为应用指向性课程。通过已经积累的知识，你将继续制定战略决策，落实这些决策，并且通过MBA500课程中介绍的商业模拟来探索这些决策在实践中的结果。
In addition to learning financial accounting theory and financial statement analysis techniques, you will be applying this knowledge through the development of financial statements related to your business plan. This experience will enhance your ability to think and to act like an entrepreneur and manager dealing with a real world business situation. By the time you have finished the MBA program you will have practiced high level executive decision-making across all of the major business functions.
在学习财务会计理论和财务报表分析技巧之外，你还将通过制定与自己商业计划相关的财务报表学习如何应用这些知识。这些实践将有效地增强学生像企业家和经理人处理现实世界业务状况那样进行思维和行动的能力。在完成本MBA项目学习的时候，你将实践过所有主要商业功能中的高层决策。
In this course, you will learn to analyze different internal management information to render decisions such as pricing, inventory procurement, make or buy, and production volume. You will also learn to develop budgets and analyze performance against your projections. Your knowledge will be applied while developing the budgets for your business proposal. Presentation of your findings will be emphasized.
在本门课程中，你将学习如何分析不同的内部管理信息，从而实施定价、库存采购、自制或购进，以及产品批量等决策。你还将学习如何制定预算并且根据预测来分析业绩。你将通过制定自己商业计划的预算来应用这些知识。本门课程强调学生对结果的演示。
8、MBA 540 Strategic Financial Management 战略性财务管理
In this course, you will study the theory and practice of business finance from a decision-maker’s perspective. Using quantitative and qualitative tools, you will recommend company strategy relating to capital structure, sources of short-term and long-term capital, and asset management, based on both internal analyses and the influence of financial markets and institutions. Practical applications will help you understand how financial management supports other components of a firm’s overall business strategy. You will explore the different methods of presenting financial information to a range of audiences. You will also learn the special challenges involved in managing the finances of international firms.
在本门课程中，你将从决策者的角度学习财务管理理论及商业财务实践。通过定量及定性工具，你将在内部分析及金融市场和机构影响的基础上，就资本结构、短期及长期资金来源、资产管理等方面的公司战略提出建议。实际应用将帮助你理解财务管理如何支持企业整体商业战略的其他重要方面。你将探索向不同受众演示财务信息的不同方法。你还要学习国际企业财务管理的特别挑战。
9、MBA 545 People and Systems in Organizations 企业的人力与系统
In this course you will explore theories of managing people, individual styles in organizations, and the combination of corporate culture and structure that will help a company to achieve its goals. You will study the dynamics of internal politics and how goals are accomplished within an organization. You will have the opportunity to be successful working in a team environment. You will investigate models of leadership, interpersonal communication, diversity, and managing change. You will assess your own skills and plan for the future as you apply all of these concepts to the writing of a business plan.
在本门课程中，你将探索有助于企业实现其目标的人力管理、个人风格以及企业文化和结构相结合的理论。你将学习内部政治动态以及企业内部目标是如何实现的。你将有机会学习如何在团队环境中取得成功。你将调查领导类型、人际沟通、多样性以及变化的管理。你将在应用这些概念写作商业计划的同时，评估自己的技巧以及对未来的规划。
10、MBA 550 Business Operation 商业运营
In this course, you will learn about the design, analysis, planning, and control of business processes to achieve desired performance objectives. Topics include: the relationship between operations strategy and process structure; the impact of process structure on process performance; process performance measures and their relationships; process performance evaluation; managerial levels for improving and controlling process performance and systems; and managerial issues in planning and designing quality assurance systems.
在本门课程中，你将学习商业流程的设计、分析、计划和控制，从而取得理想的业绩目标。涵盖的话题包括：运营策略同流程结构的关系；流程结构对流程业绩的影响；流程业绩评估方式及其关系；流程业绩评估；改善和控制流程业绩及系统的管理层面；策划和设计质量保障系统的管理问题。
11、MBA 555 Business Strategy 商业策略
In this course you will study various strategies used in business today, to see what is most appropriate for the specific business plan you have been developing during your degree program. You will analyze several cases, to compare and contrast the details of different types of strategies used successfully and unsuccessfully by various companies. You will explore the ways different strategies can affect marketing, financial conditions, competitive ability, operations, and human resources. The strategy you choose in this course will help you write the next draft of your business plan.
在本门课程中，你将学习当今商业中使用的多种策略，了解哪一种策略最适合你为学位项目所制定的商业计划。你将分析多个案例，比较和对比不同类型的策略在不同公司中成功与失败应用的细节。你将探索不同策略如何影响营销、财务状况、竞争力、运营以及人力资源。你在本门课程中选择的策略将有助于商业计划下一稿的撰写。
12、MAL GLB 560 Global Leadership 全球领袖
This course explores global leadership strategies to achieve global competitive advantage. Cross-cultural training, relationship-building, and expatriate management will be examined. You will be exposed to specific leadership and personality traits, methods of processing and classifying information, communication strategies, and training necessary for developing positive presence in the global arena.
本门课程探索全球领导策略以实现全球性竞争优势，检视跨文化培训、关系的建立和外派人员管理。你将接触到特定领导者及其性格特质、信息处理和分类的方法、沟通策略以及在全球舞台上培养积极存在的必要培训。
13、PM 513 Project Management and Change Agent 项目管理和变革推动者
Organizations cannot remain static in today's ever-changing business environments. To do so would result in business failure. Projects and project managers aim to address this concern. With the understanding that projects are change endeavors, project managers are change agents and are looked to for leadership in times of business transition. With focus on diagnosing the root causes and need for organizational change, the personal psychology of change, and why change efforts commonly fail, this course enables the student to be an effective contributor and change agent in a constantly changing organization. To accomplish this aim, various organizational change management and business transition theories, concepts, techniques, and interventions are explored. Each student will define differing change management approaches most effectively applied in varying organizational situations and will create a business transition and change management strategy along with an integrated project plan and schedule that addresses the need for change and its interdependencies in complex business systems of today.
在当今不断变化的商业环境中，企业不能保持静止状态，因为不变就可能导致商业的失败。项目和项目管理者致力于解决这项担忧。了解到项目是变化的努力，项目管理者是变革的推动者，人们期望他们在商业转型时担任领导。本门课程将关注诊断企业变革的必要性和根本原因、变革的个人心理以及为什么变革通常以失败告终，从而帮助学生在不断变化的企业环境中成为有价值的贡献者和变革推动者。本门课程将通过探索不同企业变革管理和商业转型理论、概念、技巧和干预而实现这一目的。每位学生都将定义能够最有效应用于不断变化的企业环境中的变革管理方式，创造商业转型和变革管理策略，并且制定探讨在当今复杂的商业系统中变革的必要性及相互依存的整合项目计划和时间表。
14、MC 584 HR Management 人力资源管理
This course covers the optimum organization and employment of human resources to accomplish strategic organizational objectives; personnel functions in recruitment, selection, training, promotion and succession planning; relevant behavioral research; legal environment; comparison and contrast of the public and private sectors.
本门课程涵盖了人力资源的最优组织和应用以实现企业的战略目标；招聘、选择、培训、升职以及继任计划中的人事职能；相关行为研究；法律环境；国营及私营企业的比较与对比。
15、MAL GLB 575 Environment and Corporate Responsibility 环境和企业责任
As future business leaders, it is important that students understand the problems that they will be facing as well as the changing landscape in which they will conduct business. This course introduces students to the impacts that both individuals and corporations are having on the environment and helps them understand the urgent need for solutions to today’s environmental problems. Business leaders of both today and tomorrow are going to be faced with unprecedented environmental and social challenges that can no longer be ignored. This course not only presents an overview of environmental problems but challenges students to begin to think about possible solutions.
作为未来的商业领袖，让学生了解他们将面临的问题以及他们将开展业务的环境的变化是至关重要的。本门课程将介绍个人和企业对环境影响，帮助他们了解解决当今环境问题的紧迫性。现在和未来的商业领袖都将面临不可忽视的、前所未有的环境和社会挑战。本门课程在概述环境问题的同时还将挑战学生开始思考可能的解决方案。
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